Consumer Electronics & Appliances
Rona, Home Depot Canada, The Brick, Leons
Challenge
A major appliance brand's Canadian division was tracking digital shelf performance by retailer category, but their product portfolio didn't map onto how retailers organized their catalogs. A premium French door refrigerator competed against a different set of SKUs on Rona than on The Brick, and the brand's category managers had no consistent view across channels. On top of that, regional availability gaps at Rona's 7 distribution centers were causing ranking drops the team couldn't explain because they had no visibility into which regions were going out of stock and when.
Solution
Intodat's battleground feature let the brand define custom virtual categories based on their own product logic — for example, French Door Refrigerators $1,500 to $2,500 or Counter-Depth Stainless Multi-Door — applied consistently across Rona, Home Depot Canada, The Brick, and Leons. Each battleground showed real-time rankings, content scores, pricing, and competitor movements within that exact competitive set. Intodat also enabled per-region availability monitoring across Rona's distribution center network, surfacing stock gaps before they cascaded into search ranking drops. The team set up automated alerts for availability drops and competitor pricing changes within key battlegrounds.
Result
Within the first 30 days, the brand identified 3 regional availability gaps at Rona that were driving unexplained ranking losses and resolved them by escalating to their supply chain team. Battleground tracking caught a competitor that had quietly improved content scores in the premium French door segment, gaining 4 ranking positions across retailers. The brand responded with a targeted content refresh and recovered position within 3 weeks. The ecommerce team moved from monthly manual reporting to daily automated monitoring, and credited Intodat with giving them a retailer-agnostic view of the competitive landscape for the first time.
Details
Before Intodat, the brand's Canadian ecommerce team was producing monthly reports by pulling data manually from each retailer's portal. Each retailer categorized products differently, making cross-retailer comparison nearly impossible. The team knew they were losing ground in some accounts but couldn't pinpoint where or why fast enough to act. The battleground approach changed the unit of analysis from retailer category to competitive set — a far more actionable lens for a brand that sells the same refrigerator across four retailers at once. The availability monitoring layer was equally important: Rona's 7-distribution-center network means regional stock levels vary meaningfully, and a gap in Western Canada doesn't show up in national reports until it's already damaged rankings. Intodat's per-region tracking made this visible in real time. Together, battleground analytics and availability monitoring gave the brand's Canadian team a level of control over the digital shelf they hadn't had before.